Designing surveys

Resources to help design surveys.


What is the Purpose of a Survey? Why Conduct a Survey?

Ever wondered about the real purpose of a survey? We often fill out surveys without really thinking too much about the real survey purpose.

The Ultimate Survey Guide

Use this comprehensive survey guide to learn how to deliver a successful survey project, design surveys, get responses, analyse results, present results and plan action.

What are the common survey mistakes to avoid?

There are a number of common mistakes when designing and conducting projects. Make sure you don’t fall into these traps.

Conditional Logic in Surveys

Conditional Logic lets you create dynamic surveys that change what a respondent sees and what happens based on their responses.

Why are survey goals and objectives important?

Establishing clear survey goals and objectives is essential to get valid and valuable data. The objectives should guide your survey design.

Quick guide to making a great employee survey

In this guide we discuss some principles to apply in order to create an effective employee survey.

Tips to conduct a survey pilot

Conducting a survey pilot helps confirm the validity of your questions and the effectiveness of the messages in your communication.

10 easy steps to design survey questions

A great survey needs to be well thought-out, and well planned. Here is a simple 10-step plan to help design your survey.

How to improve your survey question design

It’s easy to get “too close” to the topic, and to end up with content that doesn’t lead to reliable results.

Introduction to survey writing: goals and objectives

Survey writing that gets you good data is almost impossible without establishing clear survey goals and objectives.

Writing survey questions

When writing survey questions, design them to achieve your survey goals and objectives and don’t ask anything irrelevant.

How do you write survey questions?

Writing questions is easy, but writing effective survey questions means avoiding some common mistakes.

How to create survey rating scales that guide respondents effectively

Rating scales are one essential component of survey questions and need careful consideration.

How to design great surveys to get the best data

Here are some tips to help you think about the best way to get the information that you need from your survey.

How to write good scale questions

Getting s survey scale right is essential to ensure reliable data and also to not frustrate or confuse the survey participants.

4 cause-and-effect survey tips when designing surveys

Consider cause-and-effect elements as a simple check when designing surveys.

Scrolling versus multiple pages in surveys: What’s best?

One question to get right when designing surveys is whether to make people scroll or use multiple pages.

How to use multiple choice survey questions

Multiple choice questions are simple and easy to answer on all types of screen sizes.

The basics of good survey design

Here are some tips on the basics of good survey design to help you start thinking about the best way to get the information that you need.